About KLOut
The world is flooded with visual slop while the storytellers who could change it are underpaid, overworked, and treated like human tripods. They spend years sharpening their craft and neglect the business side, so when the chance finally comes, they sell their time instead of the value and impact they create.
Agencies exploit them, brands see them as creative technicians, not partners. Founders with real vision stay unseen and misunderstood, and some of the best minds on the planet stay hidden as financial pressure grinds down the storytellers who were meant to reveal them.
This is the problem KLOUT exists to solve.
Vision:
A world where empowered, high status storytellers are highly paid, free, and in control of their business. Where videographers evolve into trusted story partners, not human tripods in the background.
They have a personal brand, their own perspective and methodology, and are valued for the impact their stories create, not the hours they sell. Brands treat story as a core asset for human connection, not more visual slop for the feed, and founders with real vision are clearly seen because their story is told right.
KLOUT’s vision is to build this world by creating a global class of Brand Story Creators who film less, earn more, and change what the world pays attention to.
Mission:
To build a new class of empowered, high status brand storytellers by helping filmmakers and creative teams stop selling time and start selling the value and impact of their stories.
We do this by creating clear positioning, premium Brand Story offers, simple lead and sales systems, and the belief frameworks to back them.
Our mission is to help them film less, earn more, and create stories that give brands and founders real connection, real results, and a real chance to change the world.
About the founder
I was working as an account executive with Yellow Pages, sitting at a Holiday Inn after a business meeting.
I recall that moment like it was yesterday.
Since then, I dedicated my life to understanding how the brain works but have come to realise what matters most is the heart and the quickest way to the heart is through story.
Back then, Google was just breaking through into the mainstream conversation and there was a massive paradigm shift in how consumers were seeking out products and services.
I saw an opportunity for brands to tell their stories online and connect with their customers.
Here’s the truth, I also struggled with my video agency when I first started!
I didn’t get my start by going to film school, I got my start over 15 years ago when my son was diagnosed with autism.
I became obsessed with psychology, human behaviour, and social dynamics.
I still remember the day I was told he was autistic.
The knowledge that brands did have the money to spend on marketing and the understanding of how to communicate the value of advertising.
All I needed was a way to consistently get in front of premium clients.
So that is what I focused on for the next decade, perfecting and honing this process, building a system that allowed me to scale my agency and close 6 and even 7-figure deals.
And now, 16 years later I now find myself running a video agency and telling stories for the likes of AMG, Lifeline, Porsche and serial entrepreneurs that all pay me on the immense value my brand stories bring.
From there started a long journey of ups and downs.
A journey with too many productions done on the promise of leads, opportunities and introductions.
A journey with too many months of wondering where my next lead was coming from.
The one thing I did have in my corner during this was the knowledge from Yellow Pages.
So you might be wondering: "What’s Klout Academy then and why should I care?"
I developed KLOUT from the firsthand experience of working with budgets beyond $1 million and the pitfalls and challenges that went along with building my own agency.
Meaning I've done the trial & error of learning what works, what doesn’t, & can deliver it to you in a very precise way so you can fast track past that process
So even without sales experience or any knowledge in marketing or negotiation, Klout Academy Student getting paid 30k+ per project and deal with budgets of over 100K for their services in as little as 90 Days.
People often ask me how we get people getting paid so quickly…
That’s because we give you in-depth training and opportunity to practice, plus frameworks that guide you through your negotiations so you can quickly gain the confidence to ask for more, plus the templates and business systems to make finding and closing deals predictable and easy.
Due to my limited time, I only help 10 filmmakers or video agencies a month and its invite only, to find out how to get an invite join my newsletter.
- Michael Hanson, CEO & Founder
