How One Brand Drives Sales With Emotional Marketing

Emotional marketing. What is it? How does it help your business?

One brand is using emotional marketing, or marketing that emphasises an emotional connection between your brand and your customer, to entertain and inform potential clients.

Jain, founder of Jain 108 Academy, philosopher, and Sacred Geometry thought leader, unravels his origin story in an emotional marketing documentary film “Epiphanies”, directed by Michael Hanson. The film examines the trauma he endured and how his breakthroughs are fundamental to the next generation of technology. So how is Jain leveraging this emotionally driven content in advertising? And how can you do the same to grow your business?

About ‘Jain 108 Academy’.

Jain 108 Academy is an online school that brings the ancient and foundational knowledge of sacred geometry and speed maths to the world. Jain also provides in-person classes and one-off lectures that span from beginner lessons to advanced theoretical concepts.

How to utilise Emotional advertising: a case study through ‘Epiphanies.’

Before commissioning Klout.tv for a Humanize piece, Jain 108 Academy had already built a large and well-engaged community on their social media platforms.  They have a collective following of over 500k and an email list in the tens of thousands.  

Jain 108 Academy plans to utilise this social media following when they premiere the video, posting it across all their platforms and notifying the more devout followers directly through their email list.  We recommended that they begin with a Humanize style video instead of a Hustle video due to their existing warm audience.

Through KLOUT’s Humanize process, this interest is transformed into a deepened emotional connection that can be leveraged into sales.

However, the majority of brands and businesses don’t have an online presence as massive as Jain’s. In that case, what we typically recommend they do to maximise their revenue starts with a Hustle video, and then move into a Humanize film.

When businesses & brands have approached us in the past for sales-focused advertising, we have recommended using a full Klout package. In this package, a brand will first build a desire for their product with a Hustle video and then establish an emotional bond with their audience in a Humanize video.

“We found that the visual medium excels with Jain’s teachings over anything written. This is why we chose KLOUT, a specialised visual storytelling agency to tell his story over copywriters or another agency.” - Aysha Sun ‘Jain 108 Academy Marketing Manager.’

The core purpose of ‘Epiphanies’ is to be the central advertising piece for the release of an upcoming webinar campaign and new curriculum of online courses. The video will be front and centre during the opt-in phase of their sales process, establishing that emotional touchpoint as they’re bringing people into their sales process.

After the premiere and webinar campaign, “Epiphanies” will be pinned to the top of their Facebook page and highlighted on their website’s homepage as well as become the introductory video in their email marketing nurture campaigns to existing students. This strategy allows the documentary to provide continued value as an evergreen piece of content.

Where Next?

Jain 108 Academy is also in early discussions with Klout.tv to have a Hustle video developed in conjunction with the upcoming launch of their ‘Sacred Geometry Encyclopedia’ and assist in leverage the emotional connection created by ‘Epiphanies’.

There will also be a part 2 to this article in the near future once Jain 108 Academy launches their campaign and we can let you all know just how effective their Klout.tv Humanize video truly is.

If you’re interested in what emotionally driven marketing could be doing for your business or brand, book a call with the director and team behind ‘Epiphanies’ now BY EMAILING HELLO@KLOUT.TV

You can find out more about Jain 108 Academy on their website.